Rodeo Drive (pronounced Roh-DAY-oh) of Beverly Hills, California is a shopping district famous for designer label and haute couture fashion. The name generally refers to a three-block long stretch of boutiques and shops but the street stretches further north and south.
The so-called Golden Triangle holds more wealth and fine stores than most small countries. At its center is the renowned Rodeo Drive. It is the street on which Julia Roberts had her shopping spree in "Pretty Woman."
It is the street that sports designer stores such as Tiiffany's, Cartier, Chanel, Bally, Gucci and other well-heeled notables. This is also the street that few people who don't spend their life in front of the camera can afford.
On nearby Wilshire Blvd., there is the Regent Beverly Wilshire (seen in "Beverly Hills Cop"), Niketown, Barneys, and, yes, the "Winona" Saks Fifth Avenue. And throughout the Triangle, you will see a curious collection of nouveau riche types sauntering about that will make you feel like you're watching an episode of "Lifestyles of the Rich & Famous: The Reality Show."
Location of Rodeo Drive:
Santa Monica Boulevard to the north, Wilshire Boulevard to the south and Canon Drive to the east, Los Angeles CA
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